What Makes Canon and Nikon the Most Prominent Brands in Photography?

 

Although the traditional and digital photography equipment marketplaces are crowded with prominent, well-known companies, there are two brands that have stood out for decades: Canon and Nikon. But what is it about these big corporations that keep them at the forefront of their industry year after year, and even decade after decade?

Technological Advancements in Photography

From black and white processing, right on through to the age of digital photography, Canon and Nikon have always pushed the envelope in terms of their technology. Both companies studied the marketplace to see what was working and what was not. The used smaller photography companies as their "R & D" department and then refined and improved upon these advances.

A Wide Variety of Price Points

Nikon cameras and Canon cameras are both available at a wide variety of price points. This helps build brand loyalty as many individuals will start with a basic camera sold at a low price, and then through the years move up to more advanced photography equipment - staying loyal to their favorite brand throughout. It is not uncommon among photography nuts to have them declare themselves a "Nikon guy" or "Canon girl" as a means of expressing their brand loyalty.

Smart Marketing Campaigns with Broad Appeal

Canon and Nikon both understand the power of a smart, coercive advertising campaign. Both have introduced ads that have compelled individuals to spend their hard earned cash on a camera upgrade. Canon's campaigns have tended to focus on celebrities such as Andre Agassi, while Nikon has taken a more humanistic approach not unlike Kodak and their emphasis on capturing the most special moments in life.

Canon and Nikon Cameras are Great Products

There are no "smoke and mirrors" when it comes to the success of Canon and Nikon. Both camera companies release products that are well-designed and built to last. Visit any of the gadget review sites on the Internet and you'll find their products perennially receiving top four-star or five-star ratings. A reputation is not built on brand name alone - you have to deliver the goods to consumers year in and year out.

What does the Future Hold for Canon and Nikon?

Although both these corporate powerhouses may have come late to the digital photography game, they are certainly making up for lost time. Canon and Nikon both have full lines of quality digital cameras, as well as hybrids that offer both digital and film-based picture taking in the same unit. The latter is geared towards a more serious audience - both professionals and advanced hobbyists who want to pursue a more hands-on approach with professional photography equipment.

The Best Place to Buy Canon and Nikon Cameras

If you want to pay retail for your new camera, then head down to the mall. But if you want to save big money, and have your camera equipment delivered right to your door, then shop online. Online digital camera stores offer great selection and some of the best prices around (thanks to their lack of overhead).

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